Before You Chase AI SEO, Fix Your Page Titles: Laravel Tools That Help

SEO in 2025 looks complicated on the surface. AI summaries, zero-click searches, content generation tools, and ranking volatility make it feel like the rules keep changing every month.

But here’s the part that many people, especially the developers, overlook.

The basics never left.

Your page title is still the first thing a user sees on Google. Your meta description still influences clicks. Open Graph tags still decide how your link looks when shared on WhatsApp, LinkedIn, or Twitter. AI did not replace these. It simply raised the cost of getting them wrong.

For Laravel developers, the good news is this. You do not need a complex SEO system to get the fundamentals right. A few well-maintained packages can handle most of the heavy lifting.

Let’s look at two practical ones and where each fits.

1. Artesaos SEO Tools: Handling Meta Tags the Right Way

Artesaos SEO Tools focuses on one thing and does it well. It helps you define and render essential SEO metadata directly from your Laravel application.

This includes page titles, meta descriptions, Open Graph tags, and Twitter card data. Nothing fancy. Just the stuff search engines and social platforms actually read.

How It Works in Real Projects

Controller first, not magic
SEO data is defined inside your controller. You explicitly set values like the title and description using helpers such as SEOMeta::setTitle('Home') and SEOMeta::setDescription('This is the description'). This may feel manual, but it is also predictable and easy to debug.

<?php

namespace App\Http\Controllers;

use Artesaos\SEOTools\Facades\SEOMeta;
use Artesaos\SEOTools\Facades\OpenGraph;
use Artesaos\SEOTools\Facades\TwitterCard;
use Artesaos\SEOTools\Facades\JsonLd;
// OR with multi
use Artesaos\SEOTools\Facades\JsonLdMulti;

// OR
use Artesaos\SEOTools\Facades\SEOTools;

class CommonController extends Controller
{
    public function index()
    {
        SEOMeta::setTitle('Home');
        SEOMeta::setDescription('This is my page description');
        SEOMeta::setCanonical('https://example.com/lesson');

        OpenGraph::setDescription('This is my page description');
        OpenGraph::setTitle('Home');
        OpenGraph::setUrl('http://current.url.com');
        OpenGraph::addProperty('type', 'articles');

        TwitterCard::setTitle('Homepage');
        TwitterCard::setSite('@exmaple');

        JsonLd::setTitle('Homepage');
        JsonLd::setDescription('This is my page description');
        JsonLd::addImage('https://example.com/img/logo.jpg');

        // OR

        SEOTools::setTitle('Home');
        SEOTools::setDescription('This is my page description');
        SEOTools::opengraph()->setUrl('http://current.url.com');
        SEOTools::setCanonical('https://example.com/lesson');
        SEOTools::opengraph()->addProperty('type', 'articles');
        SEOTools::twitter()->setSite('https://example.com');
        SEOTools::jsonLd()->addImage('https://example.com/img/logo.jpg');

        $posts = Post::all();

        return view('myindex', compact('posts'));
    }

    public function show($id)
    {
        $post = Post::find($id);

        SEOMeta::setTitle($post->title);
        SEOMeta::setDescription($post->resume);
        SEOMeta::addMeta('article:published_time', $post->published_date->toW3CString(), 'property');
        SEOMeta::addMeta('article:section', $post->category, 'property');
        SEOMeta::addKeyword(['key1', 'key2', 'key3']);

        OpenGraph::setDescription($post->resume);
        OpenGraph::setTitle($post->title);
        OpenGraph::setUrl('http://current.url.com');
        OpenGraph::addProperty('type', 'article');
        OpenGraph::addProperty('locale', 'pt-br');
        OpenGraph::addProperty('locale:alternate', ['pt-pt', 'en-us']);

        OpenGraph::addImage($post->cover->url);
        OpenGraph::addImage($post->images->list('url'));
        OpenGraph::addImage(['url' => 'http://image.url.com/cover.jpg', 'size' => 300]);
        OpenGraph::addImage('http://image.url.com/cover.jpg', ['height' => 300, 'width' => 300]);

        JsonLd::setTitle($post->title);
        JsonLd::setDescription($post->resume);
        JsonLd::setType('Article');
        JsonLd::addImage($post->images->list('url'));

        // OR with multi

        JsonLdMulti::setTitle($post->title);
        JsonLdMulti::setDescription($post->resume);
        JsonLdMulti::setType('Article');
        JsonLdMulti::addImage($post->images->list('url'));
        if(! JsonLdMulti::isEmpty()) {
            JsonLdMulti::newJsonLd();
            JsonLdMulti::setType('WebPage');
            JsonLdMulti::setTitle('Page Article - '.$post->title);
        }

        // Namespace URI: http://ogp.me/ns/article#
        // article
        OpenGraph::setTitle('Article')
            ->setDescription('Some Article')
            ->setType('article')
            ->setArticle([
                'published_time' => 'datetime',
                'modified_time' => 'datetime',
                'expiration_time' => 'datetime',
                'author' => 'profile / array',
                'section' => 'string',
                'tag' => 'string / array'
            ]);

        // Namespace URI: http://ogp.me/ns/book#
        // book
        OpenGraph::setTitle('Book')
            ->setDescription('Some Book')
            ->setType('book')
            ->setBook([
                'author' => 'profile / array',
                'isbn' => 'string',
                'release_date' => 'datetime',
                'tag' => 'string / array'
            ]);

        // Namespace URI: http://ogp.me/ns/profile#
        // profile
        OpenGraph::setTitle('Profile')
             ->setDescription('Some Person')
            ->setType('profile')
            ->setProfile([
                'first_name' => 'string',
                'last_name' => 'string',
                'username' => 'string',
                'gender' => 'enum(male, female)'
            ]);

        // Namespace URI: http://ogp.me/ns/music#
        // music.song
        OpenGraph::setType('music.song')
            ->setMusicSong([
                'duration' => 'integer',
                'album' => 'array',
                'album:disc' => 'integer',
                'album:track' => 'integer',
                'musician' => 'array'
            ]);

        // music.album
        OpenGraph::setType('music.album')
            ->setMusicAlbum([
                'song' => 'music.song',
                'song:disc' => 'integer',
                'song:track' => 'integer',
                'musician' => 'profile',
                'release_date' => 'datetime'
            ]);

         //music.playlist
        OpenGraph::setType('music.playlist')
            ->setMusicPlaylist([
                'song' => 'music.song',
                'song:disc' => 'integer',
                'song:track' => 'integer',
                'creator' => 'profile'
            ]);

        // music.radio_station
        OpenGraph::setType('music.radio_station')
            ->setMusicRadioStation([
                'creator' => 'profile'
            ]);

        // Namespace URI: http://ogp.me/ns/video#
        // video.movie
        OpenGraph::setType('video.movie')
            ->setVideoMovie([
                'actor' => 'profile / array',
                'actor:role' => 'string',
                'director' => 'profile /array',
                'writer' => 'profile / array',
                'duration' => 'integer',
                'release_date' => 'datetime',
                'tag' => 'string / array'
            ]);

        // video.episode
        OpenGraph::setType('video.episode')
            ->setVideoEpisode([
                'actor' => 'profile / array',
                'actor:role' => 'string',
                'director' => 'profile /array',
                'writer' => 'profile / array',
                'duration' => 'integer',
                'release_date' => 'datetime',
                'tag' => 'string / array',
                'series' => 'video.tv_show'
            ]);

        // video.tv_show
        OpenGraph::setType('video.tv_show')
            ->setVideoTVShow([
                'actor' => 'profile / array',
                'actor:role' => 'string',
                'director' => 'profile /array',
                'writer' => 'profile / array',
                'duration' => 'integer',
                'release_date' => 'datetime',
                'tag' => 'string / array'
            ]);

        // video.other
        OpenGraph::setType('video.other')
            ->setVideoOther([
                'actor' => 'profile / array',
                'actor:role' => 'string',
                'director' => 'profile /array',
                'writer' => 'profile / array',
                'duration' => 'integer',
                'release_date' => 'datetime',
                'tag' => 'string / array'
            ]);

        // og:video
        OpenGraph::addVideo('http://example.com/movie.swf', [
                'secure_url' => 'https://example.com/movie.swf',
                'type' => 'application/x-shockwave-flash',
                'width' => 400,
                'height' => 300
            ]);

        // og:audio
        OpenGraph::addAudio('http://example.com/sound.mp3', [
                'secure_url' => 'https://secure.example.com/sound.mp3',
                'type' => 'audio/mpeg'
            ]);

        // og:place
        OpenGraph::setTitle('Place')
             ->setDescription('Some Place')
            ->setType('place')
            ->setPlace([
                'location:latitude' => 'float',
                'location:longitude' => 'float',
            ]);

        return view('myshow', compact('post'));
    }
}

Blade rendering is simple
In your Blade layout, you call SEOMeta::generate(). That single line outputs all the required meta tags in the correct place within the HTML head.

Flexible data storage
In real-world usage, many teams store SEO data in a separate database table and link it to posts, pages, or products. A polymorphic relationship works well here and keeps things clean.

Defaults are configurable
You can define fallback titles, Open Graph values, and Twitter tags in the config file. This ensures pages never go out empty, even if someone forgets to set SEO data manually.

One concern developers often raise is the age of the package. Some commits are nearly a decade old. That sounds scary until you look closer. The package is still maintained and currently supports Laravel 12 ( latest release was on 12th March, 2025 ). Stability is not always a bad thing, especially for something as boring and critical as meta tags.
Check them out here: Artesaos Tools

2. Laravel SEO Scanner: Checking What You Forgot

The Laravel SEO Scanner solves a different problem.

It does not create SEO tags. It tells you what is missing.

After installation, you run a simple Artisan command to scan your application. The scanner crawls your GET routes and runs a series of checks.

What It Usually Finds

On the first run, most projects fail the same things:

• Missing meta descriptions
• No Open Graph image
• Incomplete titles

These failures are not shocking. They are reminders.

By default, the scanner checks all GET routes, though many developers initially think it only scans the homepage. This usually comes down to configuration or routing setup, not a limitation of the tool.

That said, you should be honest about its scope. This is a Laravel-focused scanner. If you want deeper insights like backlink profiles, Core Web Vitals, or competitor analysis, external SEO tools will do a better job. Think of this package as a safety net, not a full audit system.

Check it out here: Laravel SEO Scanner

Conclusion: Use Tools, Not Guesswork

AI has changed SEO workflows, but it has not changed what users see first. Titles, descriptions, and previews still decide clicks.

Packages like Artesaos SEO Tools help you control those fundamentals cleanly inside Laravel. Tools like Laravel SEO Scanner help you catch mistakes before they go live.

Used together, they form a solid baseline. Nothing flashy. Nothing overengineered. Just reliable SEO hygiene that most applications still fail at.

If you are serious about Laravel development, it is also worth keeping an eye on trusted, well maintained packages that support the latest Laravel versions and have real community adoption. Popularity alone does not guarantee quality, but it usually filters out abandoned ideas.

Sometimes the smartest move for SEO in 2025 is fixing the things everyone assumes no longer matter.